Ogilvy on Advertising

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Ogilvy on Advertising image
ISBN-10:

039472903X

ISBN-13:

9780394729039

Author(s): OGILVY, David
Edition: F First Paperback Edition Used
Released: Mar 12, 1985
Publisher: Vintage
Format: Paperback, 224 pages

Description:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Best prices to buy, sell, or rent ISBN 9780394729039




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