Strategic Sport Communication
0367902990
9780367902995
Description:
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process--an integration of marketing communication, public relations, and advertising--can be applied to sports communication for individual athletes, teams, and leagues.
The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health.
It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.
Best prices to buy, sell, or rent ISBN 9780367902995
Frequently Asked Questions about Strategic Sport Communication
The price for the book starts from $172.52 on Amazon and is available from 17 sellers at the moment.
If you’re interested in selling back the Strategic Sport Communication book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Strategic Sport Communication book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.