Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)

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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals) image
ISBN-10:

0367230186

ISBN-13:

9780367230180

Edition: 1
Released: May 23, 2019
Publisher: CRC-Press
Format: Hardcover, 388 pages

Description:

First Published in 1999: This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

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