Essentials of Business Research Methods
Description:
In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methodsexplains research methods and analytical techniques for individuals who aren't data scientists.
The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts.
A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.
This comprehensive textbook is supported by a range of online resources, including instructors' manuals, PowerPoint slides, and test banks.
Best prices to buy, sell, or rent ISBN 9780367196172
Frequently Asked Questions about Essentials of Business Research Methods
The price for the book starts from $423.96 on Amazon and is available from 3 sellers at the moment.
If you’re interested in selling back the Essentials of Business Research Methods book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Essentials of Business Research Methods book, the best buyback offer comes from and is $ for the book in good condition.
The Essentials of Business Research Methods book is in very low demand now as the rank for the book is 8,010,226 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.