Digital Marketing Foundations and Strategy
Description:
Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.
Best prices to buy, sell, or rent ISBN 9780357720738
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The Digital Marketing Foundations and Strategy book is in very low demand now as the rank for the book is 4,182,577 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Digital Marketing Foundations and Strategy book within the last three months was on October 24 and it was $62.30.