Great Business Letters in a Week
Publisher: Hodder&Stoughton
Format: Paperback, 96 pages
Description:
This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at: Starting, structuring and ending letters Direct mail- avoiding the common pitfalls Service letters- making them warm and approachable Information letters- making them clear Difficult to write letters- making them easier This book has been fully revised and brought up-to-date for the 2002 series relaunch
Best prices to buy, sell, or rent ISBN 9780340849415
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