Wheels on Fire

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Wheels on Fire image
ISBN-10:

0340770368

ISBN-13:

9780340770368

Author(s): Waller, David
Edition: 0
Released: Mar 01, 2001
Publisher: Hodder&Stoughton
Format: Hardcover, 320 pages
Related ISBN: 9780340770375

Description:

When German auto manufacturer Daimler-Benz and Chrysler formed DaimlerChrysler in 1998, it was the biggest merger of industrial companies in history. In this text, independent journalist and business consultant Waller presents a history of the merger, analyzing its successes and pointing out what could have been done differently. The text is based largely upon interviews with DaimlerChrysler CEO Jnrgen Schrempp and other inside sources. Distributed in the U.S. by Trafalgar Square. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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