Marketing and Strategy (Business Checklists)

This series offers practical guidance for middle and senior managers. Reflecting best management practice, this book offers point-by-point action checklists for marketing and strategy. Each checklist comprises of the following various elements: a general introduction to each topic indicating the checklist's objectives; a definition of the management function or strategy; benefits and pitfalls of each topic; guidelines to a range of modern management techniques; details of additional information for further investigation including useful addresses and secondary reading; do's and don'ts; and "thought starters".