Ad Worlds: Brands, Media, Audiences

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Ad Worlds: Brands, Media, Audiences image
ISBN-10:

0340700068

ISBN-13:

9780340700068

Author(s): Myers, Greg
Released: Dec 31, 1998
Format: Hardcover, 264 pages
Related ISBN: 9780340700075

Description:

This book draws upon current work in cultural studies, discourse analysis, and marketing to provide a basis for the study of ads in culture. Challenging the view of advertising as a homogeneous and all-powerful institution, this is a highly readable and entertaining introduction to the ways ads are produced, transmitted, and interpreted.

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