Mastering International Trade (Master Series (Business), 9)

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Mastering International Trade (Master Series (Business), 9) image
ISBN-10:

0333994612

ISBN-13:

9780333994610

Author(s): Marshall, Chris
Edition: 2002 ed.
Released: Feb 22, 2003
Publisher: Red Globe Press
Format: Paperback, 250 pages

Description:

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.

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