Contemporary Strategic Marketing
Description:
This text is designed to be a complete resource for single semester modules. It has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.
Best prices to buy, sell, or rent ISBN 9780333981191
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- Contemporary Strategic MarketingRoss BrennanEdition:First EditionISBN-13:9780333981184
- Contemporary Strategic MarketingBrennan, RossEdition:2nd editionISBN-13:9780230507203
- Contemporary Strategic MarketingRoss BrennanEdition:First EditionISBN-13:9780333981184
- Contemporary Strategic MarketingBrennan, RossEdition:2nd editionISBN-13:9780230507203
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