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Competitive Strategies for Service Organisations

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Competitive Strategies for Service Organisations image
ISBN-10:

0333716817

ISBN-13:

9780333716816

Author(s): John McManus; John McManus Neil Botten
Edition: 1999
Released: Jul 19, 1999
Publisher: PALGRAVE~MACMILLAN
Format: Paperback, 352 pages
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Description:

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.

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