Public Relations for Marketing Professionals (Studies in Public Relations)

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Public Relations for Marketing Professionals (Studies in Public Relations) image
ISBN-10:

033368477X

ISBN-13:

9780333684771

Author(s): Haywood, Roger
Edition: 1998
Released: Jan 01, 1997
Publisher: Palgrave
Format: Paperback, 240 pages

Description:

Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies! An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.

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