Global

(11)
Global image
ISBN-10:

0324560702

ISBN-13:

9780324560701

Author(s): Peng, Mike W.
Edition: 1
Released: Oct 27, 2009
Format: Paperback, 240 pages
Related ISBN: 9781111821753

Description:

Created through a "student-tested, faculty-approved" review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners. GLOBAL takes a strategic and truly global approach as it answers the pressing question, "What determines the success and failure of firms around the globe?" This up-to-date presentation from renowned international instructor, researcher, and consultant Dr. Peng uses an inviting, conversational style to introduce the reader to the inner workings of actual global companies throughout the world. Engaging examples, interactive applications, and brief cases prompt the reader to think independently, master their critical-thinking skills, and view today's business challenges from a global perspective. Comprehensive teaching and learning support encourages students to view business today through the eyes of a true world citizen.

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