Managing Sales Leads: Turning Cold Prospects into Hot Customers
Description:
Sales leads are what successful marketing is all about. That's where the money is. This book shows how to get the most out of this crucial corporate investment. Good, qualified leads make sales forces more efficient, more effective, and - bottom line -more profitable. Add in today's tough economy the skills needed to generate and manage leads are even more vital. Offering a research-based, comprehensive treatment of this critically important marketing function, Managing Sales Leads is a powerful, hands-on reference for every manager -from mid-level sales and marketing manager to senior level corporate executive -for virtually every size of company it shows how to get the most out of this crucial corporate investment.
Best prices to buy, sell, or rent ISBN 9780324205466
Frequently Asked Questions about Managing Sales Leads: Turning Cold Prospects into Hot Customers
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The Managing Sales Leads: Turning Cold Prospects into Hot Customers book is in very low demand now as the rank for the book is 7,799,579 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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