Marketing Strategy
Description:
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
Best prices to buy, sell, or rent ISBN 9780324201406
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- Marketing StrategyFerrell / HartlineEdition:International EdISBN-13:9780324544268
- MARKETING STRATEGYLUCAS, George; FERRELL; Hartline, Michael; LuckISBN-13:9780030248016
- Marketing StrategyLUCAS, George; Hartline, Michael; Ferrell,O. C.Edition:2ISBN-13:9780030321030
- Marketing StrategyHartline, Michael; Ferrell,O. C.Edition:4ISBN-13:9780324362725
- Marketing StrategyFerrell / HartlineEdition:International EdISBN-13:9780324544268
- MARKETING STRATEGYLUCAS, George; FERRELL; Hartline, Michael; LuckISBN-13:9780030248016
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