The Management of Strategy in the Marketplace

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The Management of Strategy in the Marketplace image
ISBN-10:

0324175752

ISBN-13:

9780324175752

Edition: 1
Released: Jan 01, 2002
Publisher: South-Western
Format: Paperback, 392 pages

Description:

Management of Strategy in the Marketplace is designed to compliment Global Corporate Management in the Marketplace: An Online Simulation in Business Strategy. The text providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they wonÂ't stumble out the blocks once simulation play begins.

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