Business Communication: A Framework for Success

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Business Communication: A Framework for Success image
ISBN-10:

032407350X

ISBN-13:

9780324073508

Edition: 1
Released: Apr 07, 2000
Format: Hardcover, 672 pages
Related ISBN: 9780324014150

Description:

Business Communication: A Framework for Success presents a truly strategic approach to business communication. This text builds on a solid foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These innovative methods not only help students identify the many challenges encountered by today's business communicators, but they also foster a mastery of communication skills that will carry students well into their own careers.

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