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Marketing Research: The Impact of the Internet with Student CD ROM and InfoTrac College Edition

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Marketing Research: The Impact of the Internet with Student CD ROM and InfoTrac College Edition image
ISBN-10:

0324067976

ISBN-13:

9780324067972

Author(s): MCDANIEL, CARL; Gates, Roger
Edition: 5th Edition
Released: Jan 01, 2001
Publisher: South-Western Educational Publishing
Format: Hardcover, 780 pages
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Description:

This popular, well-respected text continues its strong managerial approach while maintaining its solid, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and overall design to both maintain and enhance its traditional high quality and enjoyable style. Extensive coverage of Internet based Marketing research has been added to provide balanced coverage of this critical topic. As a result, the new edition actively integrates technology in exercises, activities, and special feature boxes in conjunction with a dynamic Web site providing dynamic teaching and learning resources.

Best prices to buy, sell, or rent ISBN 9780324067972

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