Marketing Planning and Strategy Case Book

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Marketing Planning and Strategy Case Book image
ISBN-10:

0324062621

ISBN-13:

9780324062625

Author(s): Jain, Subhash C.
Edition: 1
Released: Feb 24, 2000
Publisher: Dame Publishing
Format: Paperback, 360 pages

Description:

This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.

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