Advertising

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Advertising image
ISBN-10:

0324006616

ISBN-13:

9780324006612

Edition: 2
Released: Jul 19, 1999
Format: Hardcover, 736 pages

Description:

Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.

Best prices to buy, sell, or rent ISBN 9780324006612




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