How to Get People to Do Stuff: Master the art and science of persuasion and motivation
Description:
In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn:
- The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.
- If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.
- If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.
- If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.
- If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
Best prices to buy, sell, or rent ISBN 9780321884503
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- How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation (Chinese and English Edition)Susan M. WeinschenkISBN-13:9789863420149
- How to Get People to Do Stuff: Master the Art and Science of Persuasion and MotivationWeinschenk, Susan M., Ph.D.Edition:UnabridgedISBN-13:9781452616223
- How to Get People to Do Stuff: Master the Art and Science of Persuasion and MotivationWeinschenk Ph.D., Susan M.Edition:MP3 - Unabridged CDISBN-13:9781452666228
- How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation (Chinese and English Edition)Susan M. WeinschenkISBN-13:9789863420149
- How to Get People to Do Stuff: Master the Art and Science of Persuasion and MotivationWeinschenk, Susan M., Ph.D.Edition:UnabridgedISBN-13:9781452616223
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