Clout: The Art and Science of Influential Web Content
Description:
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?
An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'll:
- Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
- Understand the business value of compelling web content.
- Learn 8 principles for influence from the art of rhetoric and the science of psychology.
- Find out what context is and why it's so important to influence.
- Jump start your planning for content with a content brief.
- Learn how to evaluate your web content and determine whether it's making a difference.
Best prices to buy, sell, or rent ISBN 9780321733016
Frequently Asked Questions about Clout: The Art and Science of Influential Web Content
The price for the book starts from $6.19 on Amazon and is available from 24 sellers at the moment.
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The Clout: The Art and Science of Influential Web Content book is in very low demand now as the rank for the book is 2,548,507 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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