Neuro Web Design: What Makes Them Click?
Description:
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Best prices to buy, sell, or rent ISBN 9780321603609
Frequently Asked Questions about Neuro Web Design: What Makes Them Click?
The price for the book starts from $5.84 on Amazon and is available from 36 sellers at the moment.
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As for the Neuro Web Design: What Makes Them Click? book, the best buyback offer comes from and is $ for the book in good condition.
The Neuro Web Design: What Makes Them Click? book is in very low demand now as the rank for the book is 2,231,440 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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