The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Description:
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
Best prices to buy, sell, or rent ISBN 9780321348104
Frequently Asked Questions about The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The price for the book starts from $11.98 on Amazon and is available from 67 sellers at the moment.
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As for the The Brand Gap: How to Bridge the Distance Between Business Strategy and Design book, the best buyback offer comes from and is $ for the book in good condition.
The The Brand Gap: How to Bridge the Distance Between Business Strategy and Design book is in average demand now as the rank for the book is 74,185 at the moment. It's quite a low rank, and the book has no significant sales on Amazon. A rank below 100,000 means roughly 1 book sale per day. At the same time, a book which is 5 years old, and still in the top 100k most of the time - that’s a book doing well.
The highest price to sell back the The Brand Gap: How to Bridge the Distance Between Business Strategy and Design book within the last three months was on November 15 and it was $4.64.