Marketing
Description:
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
Best prices to buy, sell, or rent ISBN 9780314094827
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Instructor's manual to accompany Marketing
William G. Zikmund
Edition:4th
ISBN-13:9780314017796
Marketing: Teachers
Zikmund, William G.
Edition:5 Tch
ISBN-13:9780314071705
Marketing
Zikmund, William G.
Edition:5th
ISBN-13:9780314092151
MARKETING CREAT & KEEP CUST E7
Zikmund, William G.; D'Amico
Edition:7th Ed
ISBN-13:9780324028133
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