Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (Contributions to the Study of Mass Media and Communications)

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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (Contributions to the Study of Mass Media and Communications) image
ISBN-10:

031328959X

ISBN-13:

9780313289590

Edition: First Edition
Released: Aug 30, 1993
Publisher: Praeger
Format: Hardcover, 216 pages

Description:

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

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