Media Essentials: A Brief Introduction

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Media Essentials: A Brief Introduction image
ISBN-10:

0312590857

ISBN-13:

9780312590857

Edition: First Edition
Released: Jul 23, 2010
Format: Paperback, 512 pages

Description:

Media Essentials is a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format — for a very attractive price.

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