How to Advertise
Description:
An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies of color photos.
Best prices to buy, sell, or rent ISBN 9780312171087
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- How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.Maas, Jane; Roman, KennethEdition:Fifth PrintingISBN-13:9780312395858
- How to Advertise: Third EditionMaas, Jane; Roman, KennethEdition:3rdISBN-13:9780312318598
- How to Advertise: Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition)Maas, Jane; Roman, Kenneth; Nisenholtz, MartinEdition:3rdISBN-13:9780312340216
- How to AdvertiseMaas, Jane; Roman, KennethEdition:First EditionISBN-13:9780312395506
- How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.Maas, Jane; Roman, KennethEdition:Fifth PrintingISBN-13:9780312395858
- How to Advertise: Third EditionMaas, Jane; Roman, KennethEdition:3rdISBN-13:9780312318598
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