Road to the White House 1996: The Politics of Presidential Elections

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Road to the White House 1996: The Politics of Presidential Elections image
ISBN-10:

0312105932

ISBN-13:

9780312105938

Edition: 5th
Released: Jan 01, 1995
Format: Paperback, 336 pages
Related ISBN: 9780312152734

Description:

This text covers the presidential race, from the initial financing of campaigns, through the primaries and into the general election. It discusses suggested reforms of the electoral system, and analyzes independent and third party candidacies, party allegiances and coalitions. Private polling data and internal memos to candidates give insight, and a chapter is devoted to candidates' use of the media and informational advertizing.

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