Road to the White House 1996: The Politics of Presidential Elections
Released: Jan 01, 1995
Publisher: PALGRAVE~MACMILLAN
Format: Paperback, 336 pages
Related ISBN: 9780312152734
Description:
This text covers the presidential race, from the initial financing of campaigns, through the primaries and into the general election. It discusses suggested reforms of the electoral system, and analyzes independent and third party candidacies, party allegiances and coalitions. Private polling data and internal memos to candidates give insight, and a chapter is devoted to candidates' use of the media and informational advertizing.
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