Different: Escaping the Competitive Herd
Description:
In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling.
Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Best prices to buy, sell, or rent ISBN 9780307460868
Frequently Asked Questions about Different: Escaping the Competitive Herd
The price for the book starts from $5.96 on Amazon and is available from 73 sellers at the moment.
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Different: Escaping the Competitive Herd book is in low demand now as the rank for the book is 383,864 at the moment. It's a low rank, and the book has not much sales on Amazon.
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