Different: Escaping the Competitive Herd

(1)
Different: Escaping the Competitive Herd image
ISBN-10:

030746086X

ISBN-13:

9780307460868

Author(s): Moon, Youngme
Edition: 1
Released: Sep 06, 2011
Publisher: Crown Currency
Format: Paperback, 288 pages
Related ISBN: 9780307460851

Description:

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling.

Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Best prices to buy, sell, or rent ISBN 9780307460868




Frequently Asked Questions about Different: Escaping the Competitive Herd

You can buy the Different: Escaping the Competitive Herd book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $5.96 on Amazon and is available from 73 sellers at the moment.

At BookScouter, the prices for the book start at $1.08. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.

If you’re interested in selling back the Different: Escaping the Competitive Herd book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Different: Escaping the Competitive Herd book, the best buyback offer comes from and is $ for the book in good condition.

Different: Escaping the Competitive Herd book is in low demand now as the rank for the book is 383,864 at the moment. It's a low rank, and the book has not much sales on Amazon.

The highest price to sell back the Different: Escaping the Competitive Herd book within the last three months was on January 24 and it was $0.50.