How to Plan Advertising

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How to Plan Advertising image
ISBN-10:

0304701424

ISBN-13:

9780304701421

Edition: 2nd
Released: Apr 30, 1997
Publisher: Thomson Learning
Format: Hardcover, 224 pages
Related ISBN: 9780304701438

Description:

This volume is a guide to the advertising industry. Focusing on account planning, it demonstrates ways of communicatiing a brand in a motivating way, in order to grab the attention of a target audience.

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