Basic Marketing: Principles and Practice
Publisher: Thomson Learning
Format: Paperback, 450 pages
Description:
An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and case studies with exercises, plus humorous b&w illustrations and cartoons. This fourth edition reinforces the international, especially European, coverage introduced in earlier editions, and expands coverage of strategy and development, technology and innovation, ethical and environmental issues, and changes created by mass customization. Distributed by Books International. Annotation c. by Book News, Inc., Portland, Or.
Best prices to buy, sell, or rent ISBN 9780304332212
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