Thoughts on Design

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Thoughts on Design image
ISBN-10:

0289798353

ISBN-13:

9780289798355

Author(s): Rand, Paul
Edition: Third Edition, Revised
Released: Jan 01, 1970
Format: Paperback, 96 pages

Description:

This is - quite possibly - the most desireable Graphic Design book ever published. After a decade of establishing himself as the wunderkind of the emerging field of Graphic Design, Paul Rand sat down to codify his beliefs and working methodolgy into a single volume. Thoughts on Design was the result.- Randall Ross of modernism101.comFrom the dust jacket:"Rand is aware of the complexity of the designer's function: he stresses this again and again. He has no patience with slickness, with facility; he is a severe critic of the hackneyed and the insincere. All this is dead wood to be cleared away."

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