Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall))

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Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall)) image
ISBN-10:

0273727346

ISBN-13:

9780273727347

Author(s): Horberry, Roger
Edition: 1
Released: Jul 23, 2009
Publisher: Pearson Business
Format: Paperback, 176 pages

Description:

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know

it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Best prices to buy, sell, or rent ISBN 9780273727347




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