Essentials of Global Marketing
Description:
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process:
Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme
The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book
Features
The new book contains brand new cases like:
Nintendo Wii
YouTube
Apple iPhone
Tata Nano (the World's cheapest car)
Electrolux
Land Rover
Best prices to buy, sell, or rent ISBN 9780273717843
Frequently Asked Questions about Essentials of Global Marketing
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