E-Business and E-Commerce Management: Strategy, Implementation and Practice

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E-Business and E-Commerce Management: Strategy, Implementation and Practice image
ISBN-10:

0273707523

ISBN-13:

9780273707523

Author(s): CHAFFEY, Dave
Edition: 3
Released: Jan 01, 2008
Format: Paperback, 663 pages

Description:

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

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