Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers

(4)
Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers image
ISBN-10:

0273675206

ISBN-13:

9780273675204

Author(s): Stone, Merlin
Released: Jan 01, 2003
Publisher: Ft Pr
Format: Paperback, 412 pages

Description:

We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works. Bad direct marketing isn't called junk mail for nothing. It's a waste of money and alienates more customers than it wins. This is a guide to effective direct marketing - the best and most cost-effective way of targeting, winning and retaining new customers.

Best prices to buy, sell, or rent ISBN 9780273675204




Frequently Asked Questions about Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers

You can buy the Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $35.97 on Amazon and is available from 7 sellers at the moment.

If you’re interested in selling back the Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers book, the best buyback offer comes from and is $ for the book in good condition.

Not enough insights yet.

Not enough insights yet.