New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan

This book shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in the assessment of any market opportunity: Are the market and industry attractive? Does the opportunity offer compelling customer benefits as well as distinct advantage over other solutions to the customer's needs? Can the team deliver the results they seek and promise to others? The book is practical and sets out how to run a customer-driven feasibility study that will guide the assessment of any new business idea or opportunity before any investment or time has been spent on the project.