Foundation Marketing (Modular Texts in Business & Economics Series)
Description:
Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline.
Best prices to buy, sell, or rent ISBN 9780273655329
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