The Strategy Process: Concepts, Contexts, Cases : Global

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The Strategy Process: Concepts, Contexts, Cases : Global image
ISBN-10:

027365120X

ISBN-13:

9780273651208

Edition: 4
Released: Sep 10, 2002
Publisher: Ft Pr
Format: Paperback, 1040 pages

Description:

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

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