Startup.Com: Everything You Need to Know About Starting Up an Internet Company

Startup.com takes you through all the stages of starting up a business on the Internet - from the initial idea, through business planning, and on to setting up and growing the business, it consistently provides essential practical guidance and advice.Issues covered include:Internet hot topics and growth areas and their business dynamics planning your business so that you stand the best possible chance of success how to hire and retain the right kind of help your role and that of your staff securing funds legal issues how to survive and prosper when the Internet bubble bursts. The book draws upon the knowledge and experience of a team of experts drawn from every relevant field - these include entrepreneurs such as Keith Young and Alastair Shaw, investors and consultants, as well as major players such as KPMG and Mishcon de Reya, all of whom present professional expertise and insight from some of the most famous and successful Internet start-ups, such as EasyNet, RealNames and NetBenefit. "You can be a successful entrepreneur. You can change the world."