The Essential Marketing Handbook: All the Information You Need to Make the Right Marketing Decisions

Did you know: Most ads are read for 2-3 seconds 60% of communication relies on body language 73% of people say no 5 times before they place an order!!! There is only one place for researchers, project teams, marketers, development specialists and managers to find reliable up-to-date marketing data in one source: The Essential Marketing Sourcebook.This new edition has been completely updated and expanded to include advice and tips from the gurus and the key industry associations. It provides generic, not industry specific information, which will apply to you, whatever business you are in. Contributors include: direct mail information service, association of British Chambers of Commerce, BT, Henley Centre for Forecasting, CIM, IDM, National Consumer Council, NatWest, Office of Fair Trading and moreAuthor :Ros Jay is a professional writer whose previous bestselling titles include: Effective Presentation and How to Write Reports & Proposals That Get Results.