How to Write Marketing Copy That Gets Results

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How to Write Marketing Copy That Gets Results image
ISBN-10:

0273620479

ISBN-13:

9780273620471

Author(s): James Essinger
Released: Feb 01, 1996
Format: Paperback, 0 pages

Description:

Whether producing sales leaflets, corporate brochures, newspaper advertising or business-to-business letters, most managers, especially marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.

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