Low Cost Marketing: The Essentials for Small and Medium-Size Companies (Institute of Management Series)
Description:
A guide to effective marketing with no marketing department. It covers: market research; pricing; advertising; and distribution. A working manual and action plan for growth are included. It should provide a good introduction to the fundamentals of marketing.
Best prices to buy, sell, or rent ISBN 9780273604396
Frequently Asked Questions about Low Cost Marketing: The Essentials for Small and Medium-Size Companies (Institute of Management Series)
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