How to Predict What People Will Buy (Classic Reprint)

Excerpt from How to Predict What People Will Buy People will buy is first of all a most practical handbook in the use of tested techniques in marketing, advertising and selling. Just as importantly, it is an illuminating chronicle of certain revolutionary develop ments that have taken place in the last dozen years in the field of marketing research. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.