Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)

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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing) image
ISBN-10:

0256218951

ISBN-13:

9780256218954

Edition: 7th Bk&Dk
Released: Jan 01, 1997
Publisher: Richard D.Irwin
Format: Hardcover, 784 pages

Description:

CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.

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