Direct Marketing: An Integrated Approach
Description:
This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
Best prices to buy, sell, or rent ISBN 9780256197839
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- Direct Marketing: An Integrated Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)McDonald, William J.; McDonald, William J., Ph.D.Edition:Book and DiskISBN-13:9780075617433
- Direct Marketing: An Integrated ApproachMcDonald, WilliamEdition:International EdISBN-13:9780071159517
- Direct Marketing: An Integrated Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)McDonald, William J.; McDonald, William J., Ph.D.Edition:Book and DiskISBN-13:9780075617433
- Direct Marketing: An Integrated ApproachMcDonald, WilliamEdition:International EdISBN-13:9780071159517
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