Essentials of Retailing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Released: Jan 01, 1996
Publisher: Richard D.Irwin
Format: Paperback, 466 pages
Related ISBN: 9780071149860
Description:
Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.
Best prices to buy, sell, or rent ISBN 9780256163483
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