Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)

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Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing) image
ISBN-10:

0256141177

ISBN-13:

9780256141177

Edition: 1
Released: Nov 01, 1997
Format: Hardcover, 640 pages

Description:

In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

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